【工商管理系邀请】
时间：2025年11月28日10:00
地点：经管楼1205室
主讲人：姜翰 副教授，香港中文大学（深圳）
题目：An all-star starting to play in the minor league: The status dissonance effect of crowdfunding entrepreneurs’ educational and professional rhetoric on fundraising performance
摘要：It is commonly believed that highlighting their elite educational and professional records in venture fundraising, as status signals, could help entrepreneurs better showcase their capabilities and credentials and convince investors, thus contributing to their fundraising success. In this study, however, we demonstrate that such status signaling effort could backfire for entrepreneurs who seek early-stage venture fundings through crowdfunding. We propose that, as a venue venture financing, crowdfunding is inherently imprinted with relatively low status: First, crowdfunders are generally of much lower financial and professional status than professional venture investors. Moreover, the potential financial support a project could raise through crowdfunding is commonly much lower than traditional venture financing venues. In such a manner, there would be potential dissonance between the (former) elite status of entrepreneurs and the mediocre status of the crowdfunding venue. Such status dissonance not only could psychologically distance crowdfunders from the entrepreneurs, but may also render the crowdfunders casting doubts about the potential and viability of the projects the entrepreneurs have to pitch through the lesser venue, thus discouraging them from backing the focal projects. In such a manner, for crowdfunding entrepreneurs, promoting their elite educational and professional background would create such status dissonance, thus hampering their fundraising performance. Evidence from crowdfunding projects posted on Kickstarter between 2018 and 2022 largely support the above theoretical prediction.
个人简介：姜翰，现任香港中文大学（深圳）经管皇冠博彩公司 副教授，助理院长。姜教授于2014年获得亚利桑那州立大学凯瑞商皇冠博彩公司 博士学位，2023年加入港中文深圳前任教于杜兰大学弗里曼商皇冠博彩公司 并获授Irving H. LaValle讲席。姜翰教授研究方向涵盖社会网络、公司治理、国际商务、定量研究方法等领域，过去十年在UTD与FT期刊上发表十余篇论文，其研究获国家级青年海外人才项目资助。姜翰教授现任Asia Pacific Journal of Management与Management and Organization高级编辑，并担任Strategic Management Journal，Strategic Entrepreneurship Journal和Journal of Management编委，以及2024年亚洲管理学年会Business Policy and Strategy领域主席。